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Alanui (Hawaian for “the long path”) was founded in 2016 by siblings Carlotta and Nicolò Oddi. After starting out with a cashmere cardigan collection, Alanui went big in all the most significant fashion e-commerce places worldwide. Their specialty ? Featuring extremely high-quality cashmere, without any buttons, and with a patterned belt instead. The cardigans come in many colors, and their first design was a homage to Native American iconography. Fringes, and their extremely cozy designs, are the characteristics that best represent the brand’s identity. After their initial success, the brand developed more designs : some with attached headwear, ponchos, and oversize sweaters. Their cardigans are the definition of 100% luxury : quality, exclusiveness, and comfort.