For the brand's founder Charaf Tajer Casablanca has personal resonance; it’s the city where his parents met working side by side in a clothing atelier, and where the designer spent his summers as a child. The focus on silk shirts and pastel colours give the collection a getaway feel. You will find luxurious sportswear, silk shirts with colourful prints and everything else that will make you feel like you just stepped off a yacht in a sunny destination.