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In an English garden, beautiful young men are photographed against beds of purple and yellow flag irises for Erdem Moralioglu's men's summer fashion collection. The collection draws inspiration from Cedric Morris, an artist from the past, and Constance Spry, a high-society florist. The clothing evokes the spirit of the 1940s, featuring hand-knitted sweaters, tweeds, and flowing Oxford bags. Erdem adds a personal touch with his monogram "E" and birthdate, 1977. The result is an elegant and refined aesthetic.