Previously known as Chinatown Market, M@RKET was founded in 2016 by Los Angeles-based streetwear lover Mike Cherman. The brand was inspired by the spirit of Canal Street New York City’s bootleg culture and is easily recognized by its smiley face logo. It uses whimsical graphics and bold colored tees for a unique streetwear aesthetic. The iconic smiley face logo comes from the classic smiley face that is found on shopping bags throughout New York. The iconic logo can be found on a number of accessories from basketballs to bags and is an official collaboration with The Smiley Company. The brand wants to represent positivity through its logo and graphics.