Randall Bachner a successful New York – based fashion photographer whose 10-day holiday in Marrakech in 2011 recast his career path. With an eye for capturing beauty, he was captivated by the North African city’s color and energy. Consequently, Bachner relocated and founded the fashion company Marrakshi Life in 2013 with the principal idea to honor Moroccan heritage, aesthetic, and culture by sustaining and championing its traditional weaving practices. Initially, the former photographer was introduced to local artisans – weavers and tailors – who would help him create his vision. Together they explored the idea of making clothes that take inspiration from the traditional Moroccan aesthetic and combine it with contemporary urban design. They decided these garments were to be made from handwoven fabrics in a myriad of colors.