Memory is an important aspect of Tajer’s methodology; his mission is to coax ideas and feelings into the real world, to translate the abstract into something material. Twenty years of learning and looking, parties and travel, he says, have been filtered into the brand, which is both a reflection on, and an embellishment of, those experiences. The name Casablanca has personal resonance; it’s the city where his parents met working side by side in a clothing atelier, and where the designer spent his summers as a child. But the idea was not to conjure a specific place. The focus on silk shirts and pastel colors give the collection a getaway feel.