Midnight Rodeo is a clothing brand founded in 2020.

It blends American Western influences with nightlife culture.

Its universe is also marked by a rock and vintage aesthetic.

Graphic t-shirts are its most iconic pieces.

The brand also offers hoodies, bootcut jeans, and western shirts.

Its trucker caps have become a cult accessory.

Each collection tells a story or evokes a specific imagery.

For example, Last Days in Paris was inspired by Jim Morrison.

The brand plays with the idea of nostalgia and daydreaming.

Its logo and slogans create a strong, immersive identity.

Midnight Rodeo proposes a style that is both rebellious and refined.

The clothes are distributed online and in concept stores.

It is present in the United States and at BDC Saint-Tropez.

Midnight Rodeo attracts customers in search of authenticity.

In short: a modern Western, reinvented for urban life.