TANAKA is a unisex fashion brand founded in 2017.

The founder is Japanese designer Sayori Tanaka.

The brand is based in New York and Tokyo.

It aims to create clothing that connects the past and the future.

The pieces are designed to be timeless and inclusive.

The goal is to produce garments that will last for 100 years.

Sayori Tanaka grew up in a family of artists.

Her father was a painter and kimono textile designer.

Her mother was a landscape architect, shaping her view of nature.

She incorporates the Japanese principle of wabi-sabi, celebrating the beauty of imperfection.

Her world blends art, nature, and raw materials.

Denim is at the heart of the brand’s identity.

TANAKA sees denim as a symbol of freedom and an artistic medium.

The brand draws inspiration from Japanese denim craftsmanship to create durable pieces.

Each garment goes beyond ephemeral fashion, combining craft and meaning.

TANAKA promotes sustainability and Japanese craftsmanship in its creations.

The brand won the Tokyo Fashion Award 2023.

It also participates in Paris Men’s Fashion Week.

TANAKA attracts customers seeking authentic and timeless style.

In summary, the brand is a blend of art, Japanese tradition, and urban modernity.